The world’s largest and most successful technology companies today are all built upon the ability to create and control the data sets in their respective domain.

Google has search data, Facebook has social data, Spotify has music data, LinkedIn has job data. These companies all not only own the largest data sets in their industries, they control the ability to mine the data and have the tools and processes designed to extract and utilize the data more efficiently than anyone else.

Once the data is mined, controlled, and processed these companies are better positioned to understand and profit from their industries. Until now, the ability to generate the kind of data sets required for such industry dominance have been restricted to the digital world. Unacast is a proximity and location data platform. They are building “The Real World Graph”, to provide the technology and tools that will help data-driven industries understand the physical world the same way we understand the online world. The company collects data from sensors, beacons, proximity data, GPS, etc. to identify people’s real world movements. Unacast has positioned itself as a unifying force in the data industry, aggregating, matching, and improving the data needed to determine how people are moving and interacting in the physical world.

“We met White Star Capital three years prior to investment and have developed a strong relationship with them since then. Their team has a deep understanding of entrepreneurs and founders, the entrepreneurial journey, the challenges and the remarkable opportunities on a level that has always impressed us. We are thrilled to have White Star Capital join our journey, especially given their expertise and knowledge in scaling leading and data-centric companies like Unacast, which aims to understand how people move around in the real world so other businesses can build better products and make better decisions.”

- Thomas Walle
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Led By

Eric Martineau-Fortin

Investment Date

February 2018



Business Model

B2B Marketplaces


New York, USA



Initial Investment

Series B Lead
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