Despite the global private debt market reaching $1tn, the coordination between borrowers and lenders remains largely untouched by technology.

Percent launched in 2018 with an ambitious vision to help corporate borrowers of any size secure and fulfill debt capital through technology. By innovating the way private debt is originated, structured, and syndicated, Percent aims to become the dominant infrastructure layer delivering debt capital with unprecedented levels of transparency and efficiency. Nelson Chu, Prath Reddy, and the Percent team bring deep industry expertise. Based on the team’s intimate understanding of debt markets, Percent aims to catapult all parties including borrowers, lenders, and underwriters into the modern world through purpose-built software that touches on all aspects of debt transactions.

“It’s increasingly difficult these days to find VC partners who have extensive investment banking and capital markets experience. We found White Star Capital to be quite unique in that respect as their partners  brought a deep understanding of our business and tremendous domain expertise that’s already proven to be invaluable to our growth.”

- Nelson Chu, Founder and CEO
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Led By

Sep Alavi Eddie Lee Karolina Mrozkova

Investment Date

April 2021



Business Model



New York, USA



Initial Investment

Series A
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