The health and wellness industry is more than traditional healthcare—it embodies the pursuit of activities, choices, and lifestyles resulting in a state of holistic wellbeing, and consumers are taking to it.

Health and wellness has evolved into a worldwide $4.2T market, growing twice as quickly as the global economic output, and comprising 5.3% of it. Today ’s consumers are not making a distinction between wellness and health— they simply want to be their best self.

Parsley Health is the leading vertically integrated digital health solution for reversing chronic disease and optimizing health. Founded in 2016 by Dr. Robin Berzin MD—a Columbia-trained physician, digital health expert, and leader in functional medicine—the company puts nutrition, wellness, and prevention on the front lines of health care, while simultaneously making health care smart, accessible and data-driven to meet patient’s needs.

At Parsley, the health of a patient is approached holistically with personalized memberships that include nutrition and lifestyle plans, advanced testing, proven supplements, prescription drugs and referrals to top specialists. The mission is to save billions of dollars for patients everywhere – especially in terms of prescription drug use. In fact, across all members, the digital health platform has reduced overall prescription drug use by an average of 66%.

“Choosing partners for our business is not a task we take lightly. We wanted someone as passionate about what we’re building as we are, and someone who could bring valuable experience to the table. The White Star team impressed us with their professionalism and deep experience in the digital health industry gained through their investments in Dialogue and Echo. We’re really excited to be on this journey with Eric and his team as we scale our company in the US and globally.”

- Robin Berzin, Founder and CEO
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Led By

Karolina Mrozkova Christophe Bourque Eric Martineau-Fortin

Investment Date

October 2019



Business Model



New York, USA



Initial Investment

Series B Lead
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