Underpinning the performance of an apartment listing on AirBnB, a food dish from UberEats or a hotel suggestion on Hotel Tonight, is beautiful imagery that draws the customer in.

But with millions of listings across hundreds of marketplaces, the burden on listers and platforms is now becoming extremely complex.

This is where Paris-based Meero comes into play. They are building a global managed marketplace of trained photographers, combined with machine learning algorithms, that can turn an average-looking picture into a beautiful one — eventually leading to greater conversions. With tens of thousands of photographers on their platform and clients such as Accor, Houzz, and Sotheby’s, the company is poised to disrupt the photography market across multiple geographies and verticals.

“White Star Capital was one of the most obvious choices I made raising Meero’s Series A. I needed a VC deeply rooted in both tech and real-estate markets in the United States, and I simply could not find a better fit.”

- Thomas Rebaud, CEO
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Led By

Eric Martineau-Fortin

Investment Date

September 2017



Business Model

B2B Marketplaces


Paris, France



Initial Investment

Series A
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