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Marketplace

Meero

Managed marketplace for high quality photography

  • Thomas Rebaud, CEO
  • Paris, France
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  • September 2017
  • Current
  • Series A

The Investment

Underpinning the performance of an apartment listing on AirBNB, a food dish from UberEats, or a hotel suggestion on Hotel Tonight is beautiful imagery that draws the customer in.

But with millions of listings across hundreds of marketplaces, the burden on listers and platforms is now becoming extremely complex.

Meero is solving this through building a global managed marketplace of trained photographers, combined with machine learning algorithms, that can turn an average-looking picture into a beautiful one — eventually leading to greater conversions. With tens of thousands of photographers on their platform and clients such as Accor, Houzz, and Sotheby’s, the company is poised to disrupt the photography market across multiple geographies and verticals.

Why We Invested

Backing Meero: Because all marketplaces need beautiful imagery

Eric Martineau-Fortin

This mobile first model has given rise to “managed marketplaces”. Led by the likes of Flexport in freight forwarding and Opendoor in real estate, these startups usually play the role of a value-added intermediary that offers a superior experience compared to more traditional peer-to-peer marketplaces or service providers.

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In the News

These are the most valued tech startups in France in 2020

These are the most valued tech startups in France in 2020

Substantial growth in France has led to numerous fundraising rounds in the country that take these French tech startups to the next level even during the pandemic crisis. Over the past few months, even while France was one of the worst-hit markets due to the COVID-19 outbreak, the investments in tech startups did not cease.

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