Salesfloor
e-Commerce platform connecting online shoppers with real store associates
- Oscar Sachs, CEO
- Montreal, Canada
- July 2016
- Current
- Series A
The Investment
Over the next few years, retailers who bridge digital and physical shopping experiences will be the ones to generate the most value.
With that in mind, many large retailers are investing heavily in omnichannel solutions and the most successful will prove to be those who recognise the part their existing infrastructures, and in particular the sales associates who work within them, play in providing an improved customer experience.
Salesfloor sets itself apart by taking a people-powered approach to e-commerce: leveraging the relationships and influence sales associates have already built with their customers in person. It gives associates the tools to create a personalized storefront, a local version of their company’s e-commerce site, allowing their customers to shop online with them directly and benefit from the same experience they’d receive in store.
Why We Invested
People Powered e-commerce and our investment into Salesfloor
The CEOs of major retail brands including Burberry, Walmart and The Gap are all stating that the future of their firms relies on an omnichannel strategy: an ability to intimately know customers and service them across physical and digital channels seamlessly. As forward thinking retailers, such as Apple and Nordstrom have proven, the core assets that a retailer can leverage are its sales floor associates. Blending technology with customer service and insight the associate is, by definition, the brand ambassador and the driver of not only a sale but also the overall customer experience.
Read the postIn the News
Salesfloor Announces $27 Million Investment from Level Equity
"We are very pleased to have Level Equity as an investor and welcome them to our Board as we begin the next chapter of growth at Salesfloor," said Oscar Sachs, Co-Founder and CEO at Salesfloor. "Evolving the role of in-store associates has become a winning strategy for brands around the world. We are confident we will continue to lead the industry and continue to help our clients deliver results for their customers."