Pop Meals
Vertically-integrated food delivery startup
- Jonathan Weins, CEO
- Kuala Lumpur, Malaysia
- December 2019
- Current
- Series B
The Investment
Pushing new borders for food delivery and making high quality chef made meals accessible to Southeast Asia's rising middle class with the help of technology
Currently operational in Malaysia customers can order chef-made meals to be delivered to office and homes using the website and mobile apps. The product offering constantly changes with 40+ new dishes monthly from a growing database of 2,000+ tested dishes starting at a price point of USD3.
By combining the entire value chain, Pop Meals controls all aspects of the customer experience from food product development to last mile delivery from “satellite” distribution kitchens.
Why We Invested
Pushing New Borders for Food Delivery
In 2015, White Star Capital invested in the seed round for Freshly, a promising US meal delivery start-up with a mission to bring fresh and nutritious gourmet food to customers. In 2017, we came across a very similar company - Butternut Box - led by Kevin Glynn and David Nolan, a pair of ex-Goldman Sachs traders who had a very similar mindset to bring fresh and nutritious food but to a very different consumer base - pets. With this background, it’s no surprise that our first investment as we expand to the Asia market is Dahmakan — a South East Asian food delivery start-up with a focus on healthy, affordable food.
Read the postIn the News
Y Combinator-backed food delivery startup Dahmakan raises $18m series B round
Direct-to-consumer food delivery startup Dahmakan has raised US$18 million in a series B funding round that included participation from new investors Rakuten Capital, White Star Capital, Japan Associated Finance Corp. Asia, and the GEC-KIP Technology and Innovation Fund. Other investors in the round include Korean food delivery unicorn Woowa Brothers and the former CEO of Nestle Germany, with follow-on investment from existing backers Partech Partners and Y Combinator, according to a statement.