Reinventing the data economy: why we invested in Oamo

User data has become a commodity in the twenty-first century. Understanding who users are, what they do, and how they interact helps businesses build their products and acquire users more effectively. As a result, the data brokerage industry is booming. With an estimated total of 5,000 data brokers, at an estimated value of $257bn in 2021, data broker revenue is expected to grow at 4.5% from 2022 to 2029 and reach nearly $365bn.

Now, Web3 companies have the same fundamental need for user acquisition and retention that Web2 companies do. Oamo is a decentralised data broker that allows individuals to own and monetise the value of their data. The platform will enable users to share their on-chain and off-chain data anonymously with trusted companies in exchange for exclusive token rewards and promotions.