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Full-stack headless e-Commerce platform

  • Bryan Mahoney, CEO & Henry Davis, Chairman
  • New York, USA
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  • March 2020
  • Current
  • Seed

The Investment

The next wave of e-commerce is here, moving away from monolithic experiences built on template-based platforms.

Using headless e-commerce solutions, DTC companies can give their customers cutting-edge experiences and data insights that hone product-market fit and messaging in unrivaled ways. By doing so, these companies can get meaningful advantage in the ever-competitive DTC landscape.

Chord’s solution makes technology differentiation financially and practically available to every company. Their headless, full-stack e-commerce platform gives brands more flexibility to create unique experiences than a template-based platform, while enabling quick and inexpensive assembly by building blocks rather than building everything from scratch.

Why We Invested

Consumer: Past, Present and Future

Christophe Bourque

We believe that pressure on the very concept of D2C brands is leading to two fundamental transformations. First, new business models will evolve toward D2C brand-bundling to regain leverage, in the form of new holding companies, or brand-led consortiums, that help drive long-term efficiency. And second, successful D2C companies will need to reimagine physicality, using the intimate behavioral and psychographic data they have on individual consumers to build differentiated, lifestyle-driven offline experiences and consumer touch points.

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In the News

Chord (formerly Arfa) Raises $18M In Series A Funding and Announces Acquisition of Yaguara To Build its Data-First Headless Commerce Platform

Chord offers technology and data products that give all D2C companies, regardless of the size of their balance sheets, the ability to enhance their businesses by building on cutting-edge headless commerce technology and having access to meaningful first-party data. Eclipse joins a strong roster of existing institutional investors including Foundation Capital, White Star Capital, Forerunner Ventures, Index Ventures, and Thrive Capital.

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