Chord
Full-stack headless e-Commerce platform
- Bryan Mahoney, CEO & Henry Davis, Chairman
- New York, USA
- March 2020
- Current
- Seed
The Investment
The next wave of e-commerce is here, moving away from monolithic experiences built on template-based platforms.
Using headless e-commerce solutions, DTC companies can give their customers cutting-edge experiences and data insights that hone product-market fit and messaging in unrivaled ways. By doing so, these companies can get meaningful advantage in the ever-competitive DTC landscape.
Chord’s solution makes technology differentiation financially and practically available to every company. Their headless, full-stack e-commerce platform gives brands more flexibility to create unique experiences than a template-based platform, while enabling quick and inexpensive assembly by building blocks rather than building everything from scratch.
Why We Invested
Consumer: Past, Present and Future
We believe that pressure on the very concept of D2C brands is leading to two fundamental transformations. First, new business models will evolve toward D2C brand-bundling to regain leverage, in the form of new holding companies, or brand-led consortiums, that help drive long-term efficiency. And second, successful D2C companies will need to reimagine physicality, using the intimate behavioral and psychographic data they have on individual consumers to build differentiated, lifestyle-driven offline experiences and consumer touch points.
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