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Aggregator of software tools for e-commerce sellers

  • Justin Cobb, CEO & Co-founder
  • Toronto, Canada
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  • October 2022
  • Current
  • Series A

The Investment

Carbon6 is a leading software suite for the Amazon marketplace that simplifies success for online entrepreneurs.

The third-party seller (TPS) model, where individuals and businesses sell their products via popular e-commerce marketplaces, has rapidly gained popularity over the last few years. Despite Amazon being the largest TPS destination, the native features it provides to sellers remain a secondary focus with many limitations. 

This market remains highly fragmented. There are over 2,000 software companies servicing third-party sellers, and the majority of these tools only address very specific use cases.

By acquiring and developing the software tools used by third-party e-commerce sellers, Carbon6 is able to service the multi-faceted needs of any third-party seller, while delivering a consistent, high-quality experience that cannot be matched by a single TPS software company alone.

Why We Invested

Enabling the Future of E-commerce by Leading Carbon6’s $66M Series A

Eddie LeeSpencer Henry

Carbon6, a leading software suite for the Amazon marketplace that simplifies operational success for online entrepreneurs, announced that it has raised an additional $66 million in a new round of Series A equity funding that includes a mix of equity and venture debt.

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In the News

Carbon6 secures $66m Series A

The new investment is a mix of equity, led by White Star Capital, and debt funding from MidCap Financial. The company declined to provide the breakdown of equity and debt. Joining those investors in the round are Kale Investment Fund and Benevolent Capital.

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