Adglow
Platform for advertisers and agencies to enhance digital and paid social advertising campaigns
- Juan Dominguez, Chairman
- Madrid, Spain
- July 2014
- Current
- Series A
The Investment
While social media campaigns enable businesses to reach more people than ever before, it has become harder to differentiate with so much noise.
AdGlow collaborates with advertisers and agencies around the world to upscale their social advertising campaigns — combining advanced technology, services and partnerships with the world’s best-loved social networks to reach engaged audiences, drive impactful campaigns and create new efficiencies.
Since 2010, the team has been building its own social media demand-side (DSP) platform in order to efficiently buy social media inventory in video, mobile and search engine channels. Today, AdGlow is present in 16 countries across Europe, Latin America, North America, Africa and Asia, and enables campaigns on Facebook, Instagram, Twitter, SnapChat and other leading platforms. With powerful software and close partnerships with leading social media platforms, AdGlow has become a leading global social media advertising platform.
Why We Invested
Glow Media and ADTZ combine forces to become ADGLOW
The social advertising ecosystem has grown significantly since the days when Glow and ADTZ joined Facebook’s “PDC” program . API-based advertising has also now been enabled on Instagram, Twitter and Pinterest, and we expect to see other social platforms allow their advertisers to intelligently use data to better target and deliver ads. To appropriately serve global advertisers and agencies, the leading players in the ecosystem will evolve into larger technology partners with a true global footprint.
Read the postIn the News
Glow Raises $7M Series A From Notion Capital And White Star Capital
The Glow Platform uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. Generating results across Twitter and Facebook in an integrated manner has long been sought after by marketers.