More than half of Canadians are living from paycheck to paycheck and about a third of them cannot pay off their credit card. Borrowell's mission is to address that situation by providing Canadians the tools needed to reach their credit score potential, discover and access better financial products, spent smarter, and save effortlessly.

Canadians’ digital adoption of Fintech is still less than half that of other markets at a similar size.

Borrowell is changing this. The company has become a trusted adviser to its Canadian customers by helping them take control of their financial identity through free credit scores and access to relevant financial products. Its digital-first platform captures lending applications, credit score patterns and loan histories from thousands of users, translating this into powerful data sets which enable the company to provide personalized product recommendations and better predict and build the tools and products customers need to improve their financial well-being. Proof of their success lies in the figures: currently about 2m Canadians use Borrowell to keep tab on their financial health.