Alejandro Licona
Vice PresidentI started out on the fixed income desk at Fidelity before moving to the firm's quantitative strategies team, where my pull toward markets, data, and systematic thinking first took shape.

I started out on the fixed income desk at Fidelity before moving to the firm's quantitative strategies team, where my pull toward markets, data, and systematic thinking first took shape.
Today, I work on the digital asset side at White Star Capital. What drew me here was a simple conviction: digital assets deserve institutional-grade rigor, not noise and hype. DAF plays to win, and White Star has the appetite to build something that lasts.
Outside of crypto, I built a hot sauce company then handed the controls to an AI agent that now runs it. Equal parts passion project and live sandbox for the ideas I’m too curious not to test.
Weekends are for catching up on AI and crypto research, cooking something that demands actual patience, and getting out with friends. Lately I’ve been deep into sim racing, where the overlap of precision, data, and split-second decisions makes every lap different. My favorite book is John C. Hull’s Options, Futures, and Other Derivatives a genuine page-turner, I promise.