Golf is a $75bn market with customers that have a high willingness to spend.

However, the sector isn’t without its issues: customers lack precise technology to help improve their golf experience, while tour operators, golf courses and golf brands lack data or a direct connection to their customers.

Hole19 believes golf can be made better through technology, and is using its wearable and mobile products to meet both customer and business needs. It provides golfers with an award-winning mobile app, complete with digital scorecard, which enables them to find the best courses and book a round, while also collecting information such as geolocation, time stamp data, golfing performance and courses played — fundamental elements to help the golf industry directly engage and better target customers.