When it comes to food, the markets are significant: the groceries and catering markets are worth $1.3 trillion, while the prepared meals, takeout and delivery markets are worth $102bn.
Within this, the online market is expected to reach a value of $40bn by 2020, with consumers seeking healthier and more convenient options.
At the intersection of these is Freshly: a weekly subscription service delivering healthy, ready-to-eat meals directly to customers’ doorsteps. Each meal costs around $10 and can be heated in two minutes without preparation or cleaning. Products are fresh — never frozen, and dishes are nutritionist-approved, designed with no gluten, no refined sugars, no antibiotics and no artificial additives. Offering meal subscription plans for both weight loss and maintaining a healthy lifestyle, Freshly is a simple, convenient and cost-effective solution to transform the way people eat at home.