The rising consciousness about what we feed ourselves is also translating to our pets, via the trend of humanisation of pets, with owners wanting to ensure that their pet has the best possible nutrition.

Existing solutions are predominantly offline with brands that fail to deliver high enough quality, and at the same time it is a bulky, recurring purchase that is highly inconvenient and where little digitization has been achieved.

Kevin and David – two London-based former Goldman traders with a passion for dogs – set out to change the $32bn Pet Care market as we know it. Delivering delicious and healthy meals to dogs on a subscription model, Butternut Box solves the need for a more convenient and nutritious solution. Every meal is pre-portioned to suit each dog’s individual needs, with an obsession for excellent customer experience offering peace of mind to pet owners.

“Partnering with the right people is imperative and working with White Star made a lot of sense. Not only did we have a great experience with the whole team throughout Due Diligence, but they both share the passion we have for the space and have unparalleled expertise working with other successful direct to consumer brands like Freshly and Dollar Shave Club.”

- Kevin Glynn, David Nolan
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Led By

Nicholas Stocks Eric Martineau-Fortin

Investment Date

January 2018



Business Model



London, UK



Initial Investment

Seed A Co-lead
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