Social media advertising revenue reached $9.8bn in 2016, with marketing activities performed by outside agencies representing $2.2bn of that total.

AdGlow collaborates with advertisers and agencies around the world to upscale their social advertising campaigns — combining advanced technology, services and partnerships with the world’s best-loved social networks to reach engaged audiences, drive impactful campaigns and create new efficiencies.

Since 2010, the team has been building its own social media demand-side (DSP) platform in order to efficiently buy social media inventory in video, mobile and search engine channels. Today, AdGlow is present in 16 countries across Europe, Latin America, North America, Africa and Asia, and enables campaigns on Facebook, Instagram, Twitter, SnapChat and other leading platforms. With powerful software, close partnership with leading social media platforms, and great references from its clients, AdGlow has become the leading global social media advertising platform.

“What differentiates White Star Capital from other VCs is their in-depth knowledge about the industry. They know a lot about where markets are and where they’re heading, and are always interested in talking about the next thing.”

- Juan Dominguez, founder and CEO
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Led By

Nicholas Stocks

Investment Date

July 2014



Business Model

B2B Marketplaces


Madrid, Spain



Initial Investment

Series A Co-lead
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